Purple Amethyst Gemstones (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website purpleamethystgemstones.com (the “Website”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Website after the date such revised Privacy Policy is posted.
This Privacy Policy was last updated on March 8, 2025.
Information We Collect
Personal Data
We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit our Website, register on the Website, place an order, subscribe to our newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features, or resources we make available on our Website. You may be asked for, as appropriate:
- Contact information including name, email address, mailing address, and phone number
- Billing information including billing address and payment details
- Demographic information such as postal code and preferences
- Other information relevant to customer surveys, offers, and/or product interest
You may, however, visit our Website anonymously. We will collect personal identification information from you only if you voluntarily submit such information to us. You can always refuse to supply personal identification information, except that it may prevent you from engaging in certain Website-related activities.
Non-Personal Data
We may collect non-personal identification information about you whenever you interact with our Website. Non-personal identification information may include your browser name, the type of computer you use, technical information about your means of connection to our Website, such as the operating system and the Internet service providers utilized, and other similar information.
Web Browser Cookies
Our Website may use “cookies” to enhance your experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Website may not function properly.
How We Use Your Information
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the Website, or use certain other site features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
- To improve our Website in order to better serve you
- To allow us to better service you in responding to your customer service requests
- To administer a contest, promotion, survey, or other site feature
- To quickly process your transactions
- To ask for ratings and reviews of services or products
- To follow up with you after correspondence (live chat, email, or phone inquiries)
- To send periodic emails regarding your order or other products and services
How We Protect Your Information
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We use secure servers and encryption technology to protect sensitive information transmitted online, and we protect your information offline as well. Only employees who need the information to perform a specific job are granted access to personally identifiable information.
All payment transactions are processed through a secure gateway provider. We do not store your credit card information on our servers.
Disclosure of Your Information
We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers.
We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Third-Party Service Providers
We may employ third-party companies and individuals to facilitate our Website, provide services on our behalf, perform Website-related services, or assist us in analyzing how our Website is used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Third-Party Websites
Users may find advertising or other content on our Website that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Website. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Website, is subject to that website’s own terms and policies.
Children’s Privacy
Our Website is not intended for use by children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at team@purpleamethystgemstones.com.
Your Rights
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.
If you wish to be informed what personal information we hold about you and if you want it to be removed from our systems, please contact us at team@purpleamethystgemstones.com.
In certain circumstances, you have the following data protection rights:
- The right to access, update, or delete the information we have on you
- The right of rectification – the right to have your information corrected if it is inaccurate or incomplete
- The right to object to our processing of your personal data
- The right of restriction – the right to request that we restrict the processing of your personal information
- The right to data portability – the right to receive a copy of your personal data in a structured, machine-readable format
- The right to withdraw consent
California Privacy Rights
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us at team@purpleamethystgemstones.com.
International Data Transfers
Your information, including personal information, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the information, including personal information, to the United States and process it there.
Changes to This Privacy Policy
We reserve the right to update or change our Privacy Policy at any time. You should check this Privacy Policy periodically. Your continued use of the Website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us at team@purpleamethystgemstones.com.
Purple Amethyst Gemstones 321 Crystal Way, Suite 105 Sedona, AZ 86336 United States